KonnecTo provides actionable insights about the 98% of a customer's life that a brand knows virtually nothing about.
Consumer brands invest a lot in getting to know their customers better.
They analyze direct interactions customers have with their brand, but these interactions are only 2% of the customer’s life.
They are missing the rest of the 98% of a customer’s life – data from which they could extract valuable insights across their marketing investments, data that will enable them to unveil and measure marketing and business opportunities such as sales, promotions and even distribution.
KonnecTo enables brands to analyze and provide actionable insights about the missing 98% by creating digital focus groups of customers who are willing to share their lives with the brand automatically, and without the need for human intervention.
Currently brands use focus groups and surveys to collect this data, however, KonnecTo enables them to have this data at their fingertips on an ongoing basis – bringing together a scalable digital focus group within days that is able to provide thousands of data points from which to derive insights.