Sportstar Alliance is a sports engagement and data analytics company founded in August 2016. We run tournaments for sports fans through a SaaS platform using short, fun, mobile games (accessible by browser on mobile telephones, computers, etc.). Game tournaments can be run by sports clubs themselves, anytime, anywhere. Fans access a URL to play these games, using their Facebook accounts. In this way, anonymized fan data is collected, analysed and provided to the respective clubs. The games can be customized for each particular club and/or sponsor, for example, by using specific logos, kits, etc. They can also be customized to attract different demographics. Sportstar uniquely marries the interests of clubs, sponsors and fans.